Yash Raj launches company in Hollywood to make intl films
Press Trust Of India, Wed-23-Nov-2011, Mumbai
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Mumbai, Nov 23 (PTI) Veteran Bollywood banner Yash Raj
Films has forayed into the international market by launching
a Hollywood-based production and financing company that will
produce international content.
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The company named 'YRF Entertainment', will focus on
developing and producing feature films for the US and the
international market.
YRF Entertainment is funded by Yash Raj Films, the
41-year-old studio that was founded by filmmaker Yash Chopra.
His younger son, Uday Chopra will serve as the CEO of YRF
Entertainment.
"My family has a deep commitment to making and
distributing quality films that entertain and enlighten
audiences. I share that passion, as well as a love for
American films that I have had since childhood. It is that
enthusiasm and my love of the creative process of filmmaking
that drove me to start this new venture," Uday Chopra said in
a statement.
Uday has hired Jonathan Reiman to head development and
production under him. Currently, YRF Entertainment is
producing and financing 'The Longest Week', a comedy film,
with stars Jason Bateman, Olivia Wilde and Billy Crudup.
Written and directed by Peter Glanz, the movie is
being produced by Uday, along with Neda Armian. The executive
producers are Jonathan Reiman, Chris Marsh, Stone Douglass and
Taylor Materne.
The film tells the story of a bratty man-child played
by Jason Bateman, who still lives with his parents in a
Manhattan hotel, but suddenly finds himself evicted,
disinherited and hopelessly in love with his best friend's
heartthrob, played by Olivia Wilde. The shooting for the film
began last week in New York.
Uday tracked down the project after the original
financier had to abandon the film and immediately fell in love
with the material.
YRF Entertainment is also building a slate of projects
that it will develop and produce from the ground up. The first
project the company will develop is an untitled action-comedy
by Dan Ewen about two twenty-somethings, who run away from
their podunk towns to pursue big dreams and become an unlikely
but seemingly unstoppable duo after meeting serendipitously.
Back home, the parent banner Yash Raj Films continues
to produce mainstream Bollywood films. Yash Chopra's eldest
son Aditya's upcoming film, 'Ladies vs Ricky Bahl', a romantic
comedy, starring Ranveer Singh and Anushka Sharma. The film
releases on December 9.
Veteran filmmaker Yash Chopra returns to direction
after almost seven years. The new untitled project will
feature superstar Shahrukh Khan, Katrina Kaif and Anushka
Sharma. PTI
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